It's a little different from other canned cocktails with most flavors clocking in around 5% ABV. They are lightweight, stackable and strong, allowing brands to package and transport more beverages using less material. Cans have a higher recycling rate and more recycled content than competing package types. The canned cocktail made by the Finnish Long Drink is made from distilled spirit - gin - with natural grapefruit flavors and juniper. Aluminum beverage cans are the most sustainable beverage package on virtually every measure. What is the Finnish Long Drink (the brand)? Today, there are several companies that sell canned versions all over the world, with the brand the Finnish Long Drink being one in the U.S. Traditionally, it's a mixture of gin and grapefruit soda. To help ease the crowds that would no doubt want a drink, the Finnish government commissioned the creation of the Finnish Long Drink. During the 1952 Summer Games in Helsinki, bars were understaffed. The origins of the Finnish Long Drink can be traced back to the 1950s. The history of the Finnish Long Drink (the cocktail) Long Drink Strong is a spirit-based beverage that has a lovely citru. That's where the Finnish Long Drink comes in - a drink light enough to sip on year round, but with cozy elements to make it the perfect winter beverage. The Finnish Long Drink Strong Cocktail 12oz 6 Pack Cans. It could be a dark beer or a hot toddy or a tall glass of dark red, but it's certainly not something that tastes like a hard seltzer. Plenty of non-seltzer beer brands have waded into the space to try to grab a piece of the pie.īut when the weather cools down and we trade our bathing suits for puffer jackets, the hard seltzer gets swapped out for something warmer, something heavier, something that will thaw us out. It's lighter than a beer or a mixed drink, but feels just as refreshing. It makes sense that we reach for them when we are outside in the summer sun. The hard seltzer brands rose to insane frat boy popularity in 2019 and really haven't left our sweaty summer barbecue hands since. We all know that White Claws and Truly's are for the summer months. “He’s a partner that has had full faith in us as a team and the product, and we’re excited to see what we accomplish with Miles in the year ahead.By adding your email you agree to get updates about Spoon University Healthier “When we first started to work with Miles, we did so because of his passion for the authentic history behind the category,” said Danny Mandelbaum, VP of marketing at The Long Drink Company. The RTD comes in four variants – Traditional, Zero, Cranberry and Strong, the latter having an abv of 8.5%, while the regular abv is 5.5%. Evan Burns and Mikael Taipale, The Long Drink Company sells The Finnish Long Drink in roughly 34,000 locations. It’s high-quality stuff and I think consumers deserve a product that’s this good and refreshing.”įounded in 2017 by friends, Partanen, Manninen, B. Teller said: “I became an investor in The Finnish Long Drink because I think it’s the best in the market and has an authentic backstory. Long drink is a top selling category of alcohol in Finland that was first introduced for the 1952 Summer Games in Helsinki. The Top Gun Maverick actor said that he wanted to “lead an investment” that would further grow the brand and help them to continue to advertise nationally. Teller first encountered the RTD at a sampling in an East Village liquor store in New York that was hosted by two of the drink’s co-founders Ere Partanen and Sakari Manninen. Please check your email to download the Whitepaper.
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